Our Values

Sustainability

Nature gives us everything we need.

Our formulas begin with thoughtfully sourced plants, oils and minerals, chosen to work in harmony with your skin.


We believe caring for the earth means making considered choices at every step. That's why we've designed our packaging to be plastic-reduced where it matters.

Because beauty shouldn't ask more of the planet than it gives back.

Inspired by the Earth

From deep clay tones to soft botanical shades, our colours are drawn from the beauty of landscapes, minerals, plants and the stories found in nature.

Colours that cannot be extracted from the earth are ethically sourced.

Honest Ingredients

Our formulas are thoughtfully created using carefully selected natural and mineral-based ingredients that work in harmony with your skin.


We have a rather long list of “no thanks” ingredients. But instead of making you read through everything we leave out, we'd rather focus on what we choose to put in: purposeful ingredients inspired by nature and selected for their authenticity and integrity.

Clean formulations

Vegan friendly

Cruelty-free

Fragrance-free

Proudly South African

Beauty shouldn't come at the expense of your wellbeing, or the planet's.